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Trade Round-Up: Oct. 1, 2007

rock.jpegGame Plan Picks Off Kingdom
Dwayne “The Rock” Johnson rocked the box-office over the weekend with his family laffer The Game Plan from Disney. The kid pic opened at $22.7 million, exceeding weekend expecations, THR reports. The showing bested the No. 2 movie in theaters, the Jamie Foxx, Jennifer Garner-starrer The Kingdom, which grossed $17.7 million.

Desperate Housewives Win Night for ABC
The women of Wisteria Lane saw their season premiere last night on ABC and the Desperate Housewives showing was good enough for a first place finish in the primetime race, THR reports, but the ratings were still off 23% from last year’s season opener. However, THR also writes that it was the show’s best ratings since Nov. 26, 2006.

Morgan Readies Queen Sequel
Oscar-nominated scribe Peter Morgan is penning a sequel to the Helen Mirren-starrer The Queen, reports Variety. The pic – Morgan’s third in a ‘Blair trilogy’ – will center on former U.K. prime minister Tony Blair’s relationships with presidents Bill Clinton and George W. Bush. Michael Sheen, who played Blair in The Queen, is expected to reprise his role. But the bigger question is – who will play Clinton and Bush?!

- CHRIS GARDNER

Mediabistro Event

“Vine: Create Quick Social Video to Market Your Brand” Webcast is Today at 4 pm ET

Bring your Twitter efforts and information to life with this popular video app. Find out how in our Vine webcast taking place today, June 19, from 4-5 pm ET. Gemma Craven (left), EVP, New York group director of Social@Ogilvy, will discuss how her team has created interactive videos for brands to get their message heard. Register soon.