Watch the Box: New Hosts, Branded Entertainment

TV Guide Network added Lawrence Zarian aka The Fashion Guy, to co-host The Fashion Team, the weekly one-hour talk series that airs Sundays at 7p, if anyone is actually watching. The Fashion Gay would be a great moniker.

Farmers Almanac TV, the national PBS show based by the nearly 200-year old Farmer’s Almanac brand, chose urban gardening expert, Patti Moreno to host the series. Currently, the show airs on 90% of the nation’s public television stations, but not here. (EIC Judson Hale’s autobiography is fascinating, by the way.)

Sci Fi Channel ordered a new reality project called Run for Money, based on a Japanese show from Fuji Television. Contestants try to stay alive while “hunted”. Japanese TV also features breast milk squirting contests.

IFC offers a new series created by Reebok Entertainment, which is really one long commercial for the brand. Framed lets a Hollywood celebrity hang out with a sports figure, who just happens to endorse Reebok. Series debuts December 14 with the pairing of NBA All-Star Baron Davis and television and actress Emmanuelle Chriqui (Sloan on Entourage), both wearing Reeboks.

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.