Today on the mediabistro.com Morning Media Menu podcast, hosts Jason Boog of GalleyCat and AgencySpy‘s Matt Van Hoven offered up some predictions for the New Year for advertising and publishing, pulled from experts around the Web.
Matt said creativity would abound in 2010, as agencies start to care a little less about polished end products and more about things like viral videos. Jason said he thought the same thing would be seen in publishing, causing the larger publishing houses — which are less nimble — to suffer.
Jason also said 2010 would be the year of the tablet. “The idea that we can have something the same size as a Kindle that has a color touch-screen and can be online all the time and can do the same things that my computer can do, that makes me very excited about reading,” he said. “I think it’s going to be a tremendous boon to the industry.”
Other predictions: brands will start acting more like people (“Very attractive people,” Jason added); a big year for angels; and, as the recession continues, more saving money online, from actual financial planning at Mint.com to using the Web to save money on everything from movies to engagement rings.
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