48 Hour magazine has debuted this week, having made the deadline its creators and contributors set for themselves. The premise behind the magazine is simple, yet brilliantly publicity-getting: Can a group of people put a (print!) magazine together in a mere 48 hours?
The answer? Come on. The magazine project included the likes of Heather Champ (the name alone, guys…), the formerly director of community for Flickr and co-creator of Fertile Medium and Mathew Honan, Wired contributor and, much more importantly, the creator of “Barack Obama is Your New Bicycle.” So, we’re just saying, there was a pretty good chance that it would succeed.
The inaugural (!) issue rather appropriately carries the theme of “hustle” and was made through the combined efforts of myriad contributors – in fact, 48 Hour was able to garner something like 1,500 submissions.
Here’s 48 Hours in its own words:
Here’s how it works: Issue Zero begins May 7th. We’ll unveil a theme and you’ll have 24 hours to produce and submit your work. We’ll take the next 24 to snip, mash and gild it. The end results will be a shiny website and a beautiful glossy paper magazine, delivered right to your old-fashioned mailbox. We promise it will be insane. Better yet, it might even work.
Now that the magazine is done and shipped, it will also be made available online via MagCloud.