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5 Ways Journalists Are Starting to Jam with Biz Stone’s Jelly

A week ago, Twitter co-founder Biz Stone launched his new venture, a crowdsourced question-and-answer service called Jelly.

And some social media editors are already getting a taste for it.

The app, which allows you to snap a photo of something and gather responses from others, drew more than 100,000 questions in its first week, according to RJMetrics, which analyzes startups’ traffic numbers and engagement data. About a quarter of them were answered.

RJMetrics CEO Robert J. Moore crunched some data he gathered using his own Jelly account, and found that over half of the questions asked in the first week contained the words “who,” “what,” “why,” “where,” “when,” or “how.”

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“Again, this makes logical sense given the heavy photo component,” Moore noted in a blog post on Tuesday. “Photos don’t lend themselves to ‘why’ and ‘when’ questions as much as they do ‘what’ and ‘who’ questions.”

Sure enough, the first major news outlets to engage with users on Jelly reflect Moore’s data.

Here are five early ways FishbowlNY has seen journalists using the app:

The Next Web went with the now-cliché starter question: “What do we make of Jelly so far then?”

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Newsday, the Long Island tabloid, went with a classic, easy-to-engage-with post, drawing some to give the easy answer: “Sweet Caroline.”

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 Mashable took a slightly different approach, asking users for more analytic answers.

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CNBC commemorated the iPhone’s seventh birthday by asking users to describe the device in one word.

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And for some comic relief: Mike Isaac, a senior editor at the newly-minted tech site Re/code, had a silly initial post on the first day of Jelly’s public launch.

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