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Screen Shot 2014-07-11 at 1.31.14 PM TVNewser: Elisabeth Hasselbeck says “I don’t hate Rosie” which is code for “I hate Rosie.”

AgencySpy: Pizza Hut sponsoring Teenage Mutant Ninja Turtles was probably the easiest decision the chain ever made.

GalleyCat: Mike Stilkey is an artist worth watching. He uses old book covers as the canvas for paintings.

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The Most Popular FishbowlNY Posts for The Week

JezebelLogo_FeaturedHere’s a look at the FishbowlNY posts that made the most buzz this week.

1) Jezebel Staffers Disappointed with New Editor

2) The Atlantic Announces Several Promotions and Hires

3) Cosmo Revamps Website

4) Called Out by David Simon, HuffPost Amends, Corrects Post

5) Dynamic Female Duo Now at the Helm of SheKnows

Keep up-to-date with the latest FishbowlNY news. Click here to sign up for the FishbowlNY daily newsletter, bringing you our articles each afternoon directly to your inbox.

Native Ads Beat Out Content from BuzzFeed, Mommy Blogs, Fox News

A third of the way through Contently co-founder Shane Snow‘s appearance today on Bloomberg TV’s Market Makers alongside Advertising Age‘s Michael Sebastian, details were shared about the online media world’s version of the Pepsi Challenge… from hell.

“That was the interesting thing about our study,” Snow understated. “We pit sponsored content against BuzzFeed, mommy blogs, Fox News, and it actually beat those three categories. But it was less trustworthy than the New York Times.

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Norm Pearlstine Chats with the Observer

The transcribed Q&A is relatively brief. But when the interviewee is Time Inc. executive vice president and chief content officer Norm Pearlstine, much of it can be mulled.

NormPearlstinePic

In answering Kara Bloomgarden-Smoke‘s second question, Pearlstine paints a wonderfully accurate and vivid picture. It’s something we too have noticed – in this case, truly, as non-media critics – at the neighborhood supermarket checkout line:

“If you stand at a checkout counter, you’ll see people on their tablets, on their cellphones. Traditional media has to respond to that…”

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LeBron James Announces Cleveland Return Via Sports Illustrated

This is what you call one hell of a get. Everyone in the sporting world — and many others outside of it — was awaiting word on where LeBron James would play next season, and Sports Illustrated got the scoop.

In an article by James (as told to SI’s Lee Jenkins), James explained his reasons for returning to Cleveland to play for the Cavs:

It holds a special place in my heart. People there have seen me grow up. I sometimes feel like I’m their son. Their passion can be overwhelming. But it drives me. I want to give them hope when I can. I want to inspire them when I can. My relationship with Northeast Ohio is bigger than basketball. I didn’t realize that four years ago. I do now.

You can bet this essay is going to break some of SI’s page view records.

Congrats to everyone at the magazine. You should all get to call it a day.

Reuters’ Jeff Mason Named White House Correspondents’ Association President

Thomson ReutersJeff Mason, a Reuters reporter, has been elected the new president of the White House Correspondents’ Association. Mason beat out Fox News’ Wes Barrett by a landslide — 172 votes to 23 votes.

Mason has covered the White House for Reuters since 2009. He also served as the news agency’s lead correspondent for President Obama’s re-election campaign in 2012.

Mason is the fifth Reuters correspondent to serve as president of the WHCA.

Steve Forbes, John Kerry Call Attention to Journalist’s Unsolved Murder

Will the July 9, 2004 murder in Moscow of rising Forbes Russia editor Paul Klebnikov ever be solved? It’s hard to say.

SteveForbesTweet

On Wednesday, Forbes Media CEO and editor-in-chief Steve Forbes sent out several tweets marking the tenth anniversary of the crime, including the message above. And from Washington D.C., Secretary of State John Kerry issued a powerful statement, which began as follows:

Ten years ago today, an American journalist was shot and killed as he left his Moscow office. Paul Klebnikov did more than write about politics and business in Russia. He was a voice of conscience in the fight against corruption.

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Yippie Journalist Surrounded by Yuppie Gyms

BillWeinbergPicFrom his longtime, rent-stabilized perch in the East Village, Bill Weinberg has been watching the inexorable dollar-per-square-foot squeeze. But as he writes in The Villager, even he was taken aback when three familiar pit stops – a laundromat, a check-cashing place and Plantworks – closed their doors within the same month because of spiraling rents.

Weinberg wonders why the area needs yet another fancy gym (Plantworks is to be replaced by one). The one-time Youth International Party-involved journalist goes on to detail the ultimate personal insult – the name of another gym rising from the ashes of the Yippie Cafe/Museum on Bleecker Street:

The cafe had been closed for several months, as creditors repossessed the building and evicted Yippie Holdings — a surviving fragment of the Yippie radical youth movement of the 1960s. I spent much of my own youth among the latter-day Yips at the notoriously malodorous hangout that we called “Number 9″ back in the early ’80s.

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Kevin Martinez Leaves Details for Maxim

kevin martinez GKevin Martinez has left Details behind and joined Maxim as its new publisher.

Making this move a little bit more interesting is the report from The New York Post that Martinez “was abruptly booted from the Condé Nast headquarters” after he said he was departing Details.

Martinez has been with Details since 2011, when he joined as VP and publisher. Prior to that, he served as Elle’s VP and brand publisher.

Martinez previously held roles at Esquire and Harper’s Bazaar.

Travel + Leisure Editor Nancy Novogrod to Retire

Nancy Novogrod, editor of Travel + Leisure for the past 21 years, is retiring. She is leaving Time Inc. to write a book and (of course) travel.

“With enormous talent, unbridled passion and relentless energy, Nancy has done a brilliant job elevating the leading travel magazine into the most influential multiplatform travel brand,” wrote Time Inc.’s executive VP Evelyn Webster and chief content officer Norman Pearlstine, in a note. “Under her extraordinary leadership, T+L has become the undisputed trendsetter in the travel industry.”

Novogrod will work with Time Inc’s execs to find a successor.

You can read the full memo from Webster and Pearlstine below.

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