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Ad Agency Thinks It Invented Product Placement

Delaware-based advertising agency Denizen scored a patent for product placement back in 2005. And now, The Hollywood Reporter explains, the delusional little company is suing a media agency called Mindshare for “stealing an idea to integrate a brand of Vaseline into a Lifetime miniseries called Maneater.”

Richard Rushfield of Gawker took the time to read the patent, and has posted it on the Gawker site. He declared:

This legalistic rabbit hole’s silliness is so profound that it makes us think that it might be time to throw the entire judicial system out the window and muddle by on mob rule for a few decades.

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