FishbowlDC TVNewser TVSpy LostRemote AgencySpy PRNewser GalleyCat SocialTimes

Ad Spending Climbs 5.1% in Q1: Study

madmen05262010.jpgGood news for the Don Drapers of the world (also, the magazines and newspapers of the world)! Spending on advertising rose a healthy 5.1% year over year for the first quarter of 2010, registering a gain for the first time in two years, according to a Kantar Media study reported by The New York Times.

Spending by blue-chip companies like Procter & Gamble, AT&T and Pfizer contributed to the quarterly gain, as did a rebound in ad buys by General Motors.

Sunday newspaper magazines, national newspapers and Spanish-language newspapers were among print properties to register gains. Local newspapers, local mags and B2B publications suffered losses.

(h/t Romenesko)

Mediabistro Course

Middle Grade Novel Writing

Middle Grade Novel WritingStarting January 15, work with a literary agent to write your middle-grade novel! In this course, you'll learn how to develop strong characters, write compelling dialogue, master the art of revision, and market your work to publishing houses and agents. Register now!