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O‘s Adam Glassman: ‘Even Oprah thought I was nuts in the beginning’

If only he had enough hours in a day. That’s the most challenging part of Adam Glassman‘s gig as creative director of O: The Oprah Magazine, a post where he’s constantly navigating the worlds of graphic design, fashion and media. In the latest installment of Mediabistro’s So What Do You Do? series, Glassman recalls his groundbreaking decision to use real women over fashion models.

“I don’t want to say that we don’t ever use models because there are times that we do, but as we speak to these three generations of women, how can you do that?” he said. “You need something that is going to appeal to everyone. So I started using women of all ages, and not just all ages, but really all shapes. And I thought that was really key. Even Oprah thought I was nuts in the beginning. She was like, ‘You really want to do fashion on real people?’ And I said, ‘Yes, why not? You do it on the show. You show your people in makeovers; you have it in the audience. Let’s try it.’”

Read the full interview in So What Do You Do, Adam Glassman, Creative Director at O Magazine?

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