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Adrian Grenier: Twitter is the New Publicist

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Entourage’s Adrian Grenier doesn’t have a publicist, nor, apparently, does he think needs one thanks to Twitter. “I’m no stranger to self promotion,” Grenier told the Wall Street Journal. “I find it first of all more authentic when you put a bit of your creative touch to what you’re trying to share. I think [Twitter has] brought the creativity back to promotion.”

Guess so. But if that’s true, Grenier better starting tweeting up a shitstorm about his show Entourage — because this season’s debut only drew 2.4 million viewers, down 25% from last year.

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