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Advertising Words Of Wisdom
Jeff Bercovici stopped by a panel discussion this morning with the exciting name of "Demystifying Media & Entertainment Investment Opportunities" and snagged some true words of wisdom:
Lydia Loizides on ill-conceived brand alliances:You have to be able to say no. If Dunkin' Donuts wants to sponsor fitness tips, you have to walk away.
Indeed. Rachael Ray, are you listening?
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