Pepperidge Farm cookies have launched their new social networking site.

Yes, you read that correctly. Per the Times' Stuart Elliot:

Pepperidge Farm, owned by the Campbell Soup Company, is introducing a campaign with the theme "Connecting through cookies." The centerpiece of the campaign is the Web site, artofthecookie.com, which is meant to help women - the target audience for Pepperidge Farm - improve their social lives. [...] Marketers are also building their own Web sites that encourage socializing among consumers, with brand presences that range from understated to deafening.

There, ladies and gentlemen, you have it... the key to marketing in the 21st century is making Facebook knockoffs.