We just (unfortunately) live in it.

Urban Outfitters' advertisement for their new Brooklyn location (at Atlantic Ave. between Clinton & Court) just got our attention. First picked up by Sam Horine and quickly afterwards by our friends at Gothamist, it's one giant pile of WTF.

1. The L train runs nowhere near Cobble Hill. In fact, Google Maps tells us that the drive from Atlantic Avenue & Clinton Street to the nearest L stop at Bedford Avenue is 4.9 miles.
2. Paul's Boutique was in Manhattan, dipwads.
3. Couldn't you have gotten a better pic of DUMBO, err, Dumbo?
4, 5, 6....
852. The design sucks. We could do better on a PD analogue of Pagemaker at 2am after three tumblers of Wild Turkey 101. Really.

This is why sometimes we fantasize about moving to Bay Ridge or Midwood and just watching New York's incoming creative field types kill each other off from the comfort of an old man bar. It's tempting... and besides, the pizza there is better anyhow.