Our brother bloggers at PRNewser just posted a quite excellent interview with tech PR guru Robert Scoble that we recommend checking out. Scoble is currently in charge of new venture FastCompany.TV. A choice excerpt:

PRNewser: Well you do have your phone number on your blog, you drop it on Twitter, how does that work? How many calls do you get a day? Do you get a lot of prank calls from people?

RS: I don't get a lot of those calls, because the phone, it gives me your identity and if you call me I can call you back. So, if you call me with something idiotic, I can call you back at three in the morning and bother you too. So right there's that built in trust with the phone. I guess that's one way to contact me. I get a lot of email, so if you're sending me an email, if you want to rise above the clutter, put something on it, say "hey!"

Scoble is speaking at the Mediabistro Circus as well.