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Advocate Group Names New Creative Director

More internal promotions at The Advocate. Scott McPherson has just been named creative director for the Advocate Group–which includes The Advocate in all its various media incarnations as well as HIV Plus magazine and its website McPherson was most recently the group’s art director, having previously worked as for Out and The Out Traveler.

Press release after the jump:

March 30, 2011 (LOS ANGELES) — The Advocate (, the world’s leading gay news source, has promoted Scott McPherson to Creative Director for the Advocate Group. The Advocate Group encompasses all extensions of the Advocate brand—including the iconic print edition,, and Advocate video—as well as HIV Plus magazine and its website

“Scott is very talented,” said Matthew Breen, incoming Editor in Chief of The Advocate. “He has an abiding dedication to The Advocate, and since joining the staff, he has worked extremely hard to elevate the magazine’s design. We’re very happy that his commitment to excellence will now be applied to the art, photo, and creative direction of all the Advocate Group’s extensions.”

In his new role, McPherson will shape the visual presentation for the Advocate Group brands, including art, design, photography, graphics, and illustrations. Additionally, McPherson will maintain the brand identity across the Advocate Group’s various platforms.

McPherson joined the Advocate Group staff in 2008 as Associate Art Director, and he was promoted to Art Director in 2009. Prior to that, he worked as a staff designer for both Out magazine and the popular LGBT travel brand The Out Traveler. A graduate of Hunter College in New York City, McPherson has also done freelance work for VH1 and 51 Minds Entertainment.

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