Adweek Scaling Back From Weekly To Bi-Weekly

Good news, bad news about Adweek.

Good news: The Nielsen magazine is planning to expand its online presence with a relaunched website.

Bad news: Adweek is scaling back from weekly to bi-weekly.

According to Nielsen Business Media’s Sabrina Crow (boldface ours):

Today, Adweek is focused not on the antiquated idea of a weekly-only model, but on the minute-by-minute schedule that our audience desires. While our magazine continues to be an essential element of this iconic, multi-platform brand, we are moving with our audience by relaunching Adweek.com to maximize the value we provide our community—delivering the most robust content in the industry 24/7 replete with exclusive Nielsen data. In addition, we will publish 36 print issues next year, beginning in the first quarter of 2008, and continue to engage the community through our events and forums.

Adweek currently publishes 52 issues weekly.

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