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Airbnb Sex Party Victim: It’s All About Finding the Outlets Most Likely to ‘Sneeze’ Your Viral Content

Talk about backing into some media outreach.

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Thanks to Inc. reporter Will Yakowicz, there is now a highly entertaining granular record of how Chelsea apartment dweller Ari Teman was able to recover from unwittingly airBNB-ing his place to a sex party organizer.

Teman, a stand-up comic, figures that the now-infamous “XXX Freak Fest” did $67,000 worth of damage to his place. Subtract the $23,000 he’s getting from Airbnb and that still leaves this tenant with a large amount of ground to make up:

From there, Teman commenced a calculated campaign to publicize the story. He started with Gawker, BuzzFeed and Gothamist and word quickly spread. The story has now been in 83 print and online publications around the world. Teman also has been a guest on 27 radio shows including Howard Stern and Opie and Anthony, and about a dozen TV shows like Fox’s Good Day NY, CBS’s The Couch and even news programs in Australia and Israel…

You need to identify the first three publications that will start “sneezing” your viral content out so that everyone else will catch the virus and spread it some more. “I knew that Airbnb’s customer base could be reached through the ‘Gawkersphere,’” Teman says. “While this event is bad for Airbnb, it’s great for them too. Now people who didn’t know about their service found out about it in an interesting way.” The company’s response made “the growing audience realize how something like a rent-an-orgy is a total anomaly.”

Bless you, Mr. Teman. Applying the lexicon of human bodily functions to the messy world of Internet clicks is a stroke of genius. We hope Teman gets that Hollywood film deal and more.

P.S. Speaking of which, the studio that wins the bidding war may want to refer back to the Inc. permalink for a catchy title. The permalink reads: how-to-make-the-most-out-of-an-orgy.

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