TVNewser FishbowlDC AgencySpy TVSpy LostRemote PRNewser SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Alex Gonzalez Joins W As Creative Director

After realizing that he did not want to take on two roles at at once W editor-in-chief Stefano Tonchi has tapped Alex Gonzalez to relieve him of his duties as creative director.  Tonchi and Gonzalez were introduced to each other in the late ’80s when Gonzalez served as creative director at L’Uomo Vogue.  Gonzalez will work  out of the magazine’s headquarters at 1166 Sixth Avenue and while his start date has not yet been determined, he anticipates he will have a hand in production of the September issue.

Gonzalez joins W at a good time as the title witnessed a 13 percent growth in ad pages in Tonchi’s first four issues as editor-in-chief.  He shared his thoughts on reuniting with Tonchi at W.

I consider Condé Nast my alma mater.  I started essentially my publishing career there.  We both have this international background and we look at W as an international brand.

Prior to W, Gonzalez co-founded AR New York and made stops at GQ, German Vogue, and Manner Vogue.

Mediabistro Course

Travel Writing

Travel WritingStarting September 23, learn how to turn your travel stories into published essays and articles! Taught by a former Vanity Fair staff writer, James Sturz will teach you how to report, interview, and find sources, discover story ideas and pitch them successfully, and understand what travel editors look for in a story. Register now!