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LAT ’s Alex Pham Makes a Beeline for Billboard

Geoff Boucher’s decision to take his Hero Complex 2.0 show to EW is not the only major October 1 start date news of the day involving a valuable LA Times Calendar contributor. The same is true of entertainment and technology reporter Alex Pham.

On that same Monday, Pham will begin the next phase of her career as senior correspondent for Billboard, which has been doing a good job recently of reinventing itself on the Web. Her very fertile beat will be emerging technologies in music. From today’s release:

Pham will be responsible for covering new platforms and technologies in and around the music space, including startups and investments, Silicon Valley, and top companies such as Google, Apple, Facebook and Amazon. Pham will be based in Los Angeles and will report to Billboard deputy editor Yinka Adegoke

“We couldn’t be more pleased to add Alex to our staff,” said Billboard editorial director Bill Werde. “She’s a visionary at the intersection of entertainment, technology and business and has a stellar track record as a reporter in that space.”

As part of her LA Times duties, Pham contributed to Boucher’s Hero Complex. Wonder if his departure had anything to do with her decision to leave. Pham’s previous journalistic outposts include the Boston Globe, the Washington Post and The Oregonian. Congrats.

[Photo credit: Dan Hontz Media]

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