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All That Glitters is NBC’s Olympic Coverage

The London Olympics proved to the most watched television event in history. So, of course, WNBC reaped golden results from the Games.

The Nielsen weekly ratings, once again, were ”top-heavy” with Olympics prime time action. It was the Closing Ceremony, however, that took the gold, as the top program of the week. An estimated 2.3 million Channel 4 viewers watched Sunday night  with an 11.8 rating.

The 90-minute lead-in to NBC’s Closing Ceremony had a sixth-place finish (1.4 million/7.5).

Coverage from the U.K. capital averaged 1.7 million viewers and a nearly a 9.0 rating.

Venerable 60 Minutes still squeezed its way into the Top 10. In going against the Olympics’ final night, the CBS mainstay had 484,000 viewers and a 2.5 ratings.

More from the Top 10 after the jump



  • New York TV ratings. Week of August 12:
Finish Show Network Viewers Rating
*10th Break HBO 457K 2.3
*10th True Blood HBO 442K 2.3


The New York Jets preseason opener on WCBS tied for 19th (367,000/1.9).

ABC’s only Top 30 appearance was in a tie for number 22 with 20/20 (355,000/1.8).

WNYW did not crack the Top 30, but VH1 did with Love and Hip Hop also at 22. TNT’s reboot of Dallas landed in 29th place (339,000/1.7), while Bravo scored a 14th-place showing with Real Housewives of New Jersey.

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