Company president and CEO Jack Haire announced today that Allison Werder will serve as EVP of strategy and business development of Parade publications. Werder’s new role will task her with planning, developing business relationships, and managing the digital agenda for Parade’s print edition, website, and Dash magazine. Haire spoke highly of Werder’s tenure with Parade and is confident that she will succeed at her new post:
Allison has consistently demonstrated tremendous leadership and dedication. She has approached all of her duties with a smart, straightforward, collaborative style that has helped us build our business for the long term.
Since joining Parade in 2002 Werder has worked in research, sales, digital, and business development roles. She most recently served as Parade’s SVP, a position she held for three years.