TVNewser FishbowlDC AgencySpy TVSpy LostRemote PRNewser SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Allure Adds Interactive Shopping to Tablet Editions

Allure is making it easier for readers to shop while they browse the magazine’s content. MediaPost reports that Allure has partnered with ShopAdvisor to add an interactive element to the fashion glossy’s tablet editions, allowing readers to purchase items from select retailers.

The ShopAdvisor feature is available in Allure’s September issue. Readers can buy products they like or save items for later. No doubt some people will enjoy how easy this makes shopping, though they might not like what it does to their bank accounts.

The shopping interactivity is especially enticing to advertisers, because they can add more products in the future and have their items pop-up in notifications that remind consumers about a certain product.

Mediabistro Course

Content Marketing 101

Content Marketing 101Starting September 8, get hands-on content marketing training in Content Marketing 101! Through a series of webcasts, content and marketing experts will teach you the best practices for creating, distributing and measuring the results of your brand's content, including how to develop a content marketing plan, become a content marketing and more. Register now!