TVNewser FishbowlDC AgencySpy TVSpy LostRemote PRNewser SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

AlwaysOn OnHollywood 2009: “The Future of Television” Panel

OnHollywood 2009, a three day executive event in West Hollywood, entered its second day today. “The Future of Television” panel was moderated by Kara Swisher, Co-Executive Editor of All Things Digital. Panelists included BermanBraun Partner/Co-Founder and Seinfeld character namesake Lloyd Braun; NBC Entertainment & Universal Media Studios Co-Chairman Marc Graboff; and Yahoo Connected TV VP, Patrick Barry.

Uncertainty reigned supreme during the discussion at the Sofitel Hotel, with Graboff even conceding that a future without network television is a possibility: “We don’t want that fate to befall us,” he said, “but it might.” Then taking a more optimistic stance, he and Braun voiced their agreement that event programming such as award shows and sports broadcasts would help maintain TV’s viability.

Buzzwords like “transmedia” and “multiplatform” acted as the hopeful refrain of the discussion, with Graboff describing content that could be monetized across multiple platforms as the “holy grail.”

With the suggestion that Hulu provided one such lucrative platform, Swisher quipped, “I think my babysitter makes more money than Hulu.”

Mediabistro Course

Freelancing 101

Freelancing 101Starting August 18, learn how to manage a top-notch freelancing career in our online boot camp, Freelancing 101! Through a series of weeklong webcasts, you'll hear from freelancing experts who will teach you the best practices for a solid freelancing career, from the first steps of self-advertising and marketing, to building your schedule and securing new clients. Register now!