OnHollywood 2009, a three day executive event in West Hollywood, entered its second day today. “The Future of Television” panel was moderated by Kara Swisher, Co-Executive Editor of All Things Digital. Panelists included BermanBraun Partner/Co-Founder and Seinfeld character namesake Lloyd Braun; NBC Entertainment & Universal Media Studios Co-Chairman Marc Graboff; and Yahoo Connected TV VP, Patrick Barry.
Uncertainty reigned supreme during the discussion at the Sofitel Hotel, with Graboff even conceding that a future without network television is a possibility: “We don’t want that fate to befall us,” he said, “but it might.” Then taking a more optimistic stance, he and Braun voiced their agreement that event programming such as award shows and sports broadcasts would help maintain TV’s viability.
Buzzwords like “transmedia” and “multiplatform” acted as the hopeful refrain of the discussion, with Graboff describing content that could be monetized across multiple platforms as the “holy grail.”
With the suggestion that Hulu provided one such lucrative platform, Swisher quipped, “I think my babysitter makes more money than Hulu.”