Ad Age editor-in-chief Jonah Bloom (right) and publisher Scott Donaton (third from left) recognize the execs behind magazine of the year winner Better Homes & Gardens.

Despite the magazine world's fixation on moving beyond print (hello, "Magabrand," whatever you are), it was a senior citizen, 85-year-old Seven Sister stalwart Better Homes & Gardens that scooped up magazine of the year honors from Ad Age, awarded tonight at the American Magazine Conference in Boca Raton.

The awards were presented by Ad Age editor-in-chief Jonah Bloom, who in joking reference to the posh Boca Raton resort playing host to AMC this year, joshed that "the journalists among us are always happy to have a place to moor our yachts -- I've got the slip next to Keith Kelly."

Ad Age's other honors went to:

Cookie, for launch of the year.
Conde Nast Publications, for media company of the year.
Adam Moss, of New York, for editor of the year (an honor for which, as Bloom put it, "we desperately tried to find someone more deserving" -- alluding to Moss's award-laden past two years.

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