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Andrew Sullivan Offers $2 Subscription Deal

Andrew Sullivan is having a tough time keeping his subscription-backed site, The Dish, going. In an effort to spur cheap bastards to pay up, he recently announced he was changing the site’s metered paywall. Now he has taken things a step farther.

Sullivan writes that there is a new $1.99 per month subscription, which will give readers another payment option in addition to the original plan:

Like the $19.99-a-year option, we’re also leaving it up to you if you’d like to pay more – even if that’s only $2 or as much as $5. The point of course is to make this available to as many people at as many price points as you want and need, above a minimum baseline.

Sullivan adds that the site’s gross income is currently at $653,000, not too far from the goal of getting $900,000 by January 1, 2014. However, he explains, “Almost all the likeliest subscribers have joined already. It gets tougher from here on out.”

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