FishbowlDC TVNewser TVSpy LostRemote AgencySpy PRNewser GalleyCat SocialTimes

Annenberg Study: Local LA TV News Spends 2:10 Minutes on Teasers and 29 Seconds on Local Enconomy

lamediamarket.jpgInvestigators Martin Kaplan and Matthew Hale at USC Annenberg School for Communication & Journalism did a study of local television news in the Los Angeles market asking, “Are Stations Serving the Public Interest?” They looked at eight stations:

These are the initial findings from an ongoing study of all local TV news broadcast in the Los Angeles media market – the country’s second largest – on 14 randomly selected days between August 1 and September 30, 2009. All local news on the 8 LA stations that program it was captured: KABC, KCAL, KCBS, KNBC, KTLA, KTTV, KCOP (which airs only one half-hour of news a day) and the Spanish-language station KMEX.

Brace yourself for a shock, there’s not a lot of news in the local news:

A composite half-hour of LA local TV news contains 8:25 of ads; 2:10 of teasers (“stay with us – there’s a story you won’t want to miss”); 3:36 of sports and weather; and 15:44 for everything else. So besides sports and weather, only about half of a half-hour of news is news. How much of that 15:44 is about events that happened in the Los Angeles media market? Local news takes up 8:17; non-local news gets 7:27.

And with teasers equally nearly a fourth of the time allotted for teasers, what is left:

Business/Economy stories took 1:20. Business/Economy stories about the Los Angeles area took up 29 seconds of that.

Read the whole study here.

Mediabistro Course

Middle Grade Novel Writing

Middle Grade Novel WritingStarting January 15, work with a literary agent to write your middle-grade novel! In this course, you'll learn how to develop strong characters, write compelling dialogue, master the art of revision, and market your work to publishing houses and agents. Register now!