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Annenberg Study: Local LA TV News Spends 2:10 Minutes on Teasers and 29 Seconds on Local Enconomy

lamediamarket.jpgInvestigators Martin Kaplan and Matthew Hale at USC Annenberg School for Communication & Journalism did a study of local television news in the Los Angeles market asking, “Are Stations Serving the Public Interest?” They looked at eight stations:

These are the initial findings from an ongoing study of all local TV news broadcast in the Los Angeles media market – the country’s second largest – on 14 randomly selected days between August 1 and September 30, 2009. All local news on the 8 LA stations that program it was captured: KABC, KCAL, KCBS, KNBC, KTLA, KTTV, KCOP (which airs only one half-hour of news a day) and the Spanish-language station KMEX.

Brace yourself for a shock, there’s not a lot of news in the local news:

A composite half-hour of LA local TV news contains 8:25 of ads; 2:10 of teasers (“stay with us – there’s a story you won’t want to miss”); 3:36 of sports and weather; and 15:44 for everything else. So besides sports and weather, only about half of a half-hour of news is news. How much of that 15:44 is about events that happened in the Los Angeles media market? Local news takes up 8:17; non-local news gets 7:27.

And with teasers equally nearly a fourth of the time allotted for teasers, what is left:

Business/Economy stories took 1:20. Business/Economy stories about the Los Angeles area took up 29 seconds of that.

Read the whole study here.

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