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Another Hire at MSLO

Lots of staff changes these days within the Martha Stewart Living Omnimedia empire. The company just announced that Karen Schuchardt has been named senior vice president of digital media sales. Schuchardt will drive digital ad sales and develop integrated programs for MSLO’s magazine brands.

She comes to MSLO from Viacom where she was most recently vice president, convergent ad sales. Prior to Viacom, she was an account executive at Google and Yahoo! Inc.

MSLO’s chief revenue officer Joe Lagani said:

“Karen is a terrific addition to our team. While we are in the process of realigning our sales teams around our magazine brands, we continue to create MSLO’s successful integrated sales solutions. With Karen at the helm of our digital sales effort, we look forward to developing and delivering many exciting new cross-platform programs that bring together clients with engaged consumers across MSLO’s outstanding print, digital, TV and radio platforms.”

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