TVNewser FishbowlDC AgencySpy TVSpy LostRemote PRNewser SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Another Planned Community. Is It Really ‘A Good Thing’?

martha.jpegPerris, a city that is known for … let’s see, oh yeah, nothing, is slated to become the site of a 125-house Martha Stewart/KB Home planned community by the end of the year.

Residents concerned about the potential cookie-cutter look of the homes — well, they shouldn’t be looking at a planned community. Particularly not one that promise to “feature homes inspired by Martha’s personal residences in Maine, Connecticut and New York.”

We have no idea why this media mogul mashed up with KB. But we think we know why KB thought Martha was so attractive. Bruce Karatz, KB’s CEO, is divorced from Sandra Lee, the Food Network’s Semi-Homemade Cooking with Sandra Lee.

So our guess is he’s been lonely for another nationally known quasi-housewife to help mind the hearth. Whaza matter, Bruce, Nigella, turn you down?

Mediabistro Course

Travel Writing

Travel WritingStarting September 23, learn how to turn your travel stories into published essays and articles! Taught by a former Vanity Fair staff writer, James Sturz will teach you how to report, interview, and find sources, discover story ideas and pitch them successfully, and understand what travel editors look for in a story. Register now!