As Monday’s Portfolio launch nears, the deluge of publicity surrounding the new mag is reaching a fevered pitch. Fortunately, readers will be protected by our new Portfolio umbrella, which, as Time points out, were delivered to charter subscribers this week.
In other CNP news, Jon Friedman thinks Condé’s latest is getting a raw deal:
Portfolio is, in a way, a victim of the modern media biz. Bloggers want to outshout one another; critics invariably find fault with anything. In a period when gossip is king, new rules can apply: Money is dirty. Ambition is something to be mocked. Give nobody the benefit of the doubt.
Friedman may be correct, but for $125 million, we expect to be blown away.