Her latest interview is the byproduct of a true rags-to-riches immigrant tale. Chiquita Brands International CEO Fernando Aguirre (pictured) has gone from selling Datsuns in Mexico, to a baseball scholarship at Southern Illinois University, to his present part ownership of the Cincinnati Reds MLB franchise.
Writes Johnson Mandell:
Aguirre’s wife went to the trouble of dying his white hair dark [for the episode], a change that ended up being more permanent than anticipated; he had to cut it out as it grew. But he says the growth he gained from his experience was well worth it… “I wanted to see if we’re communicating our core values to our employees… Respect, integrity, responsibility and accountability.”
Other recent undercover bosses interviewed by Johnson Mandell include DirecTV’s Mike White and NASCAR’s Steve Phelps. The Aguirre episode airs this Sunday, October 31st, at 9 p.m. (And really, what better day of the year for Undercover Boss to fall than Halloween?)
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