At Mediabistro’s Publishing App Expo, we interviewed Craig Ettinger, the general manager at Time.com.

In the video clip embedded above, he shared tips for publishers looking to put their content on smartphones, tablets and other mobile devices.

Here’s more about his career: “Ettinger was named General Manager for TIME.com in October 2010, overseeing site strategy, business development and product development, including all mobile initiatives. Ettinger previously worked as V.P. of Marketing & Operations for TIME.com. He joined TIME’s finance team in 1999. Before joining TIME, Ettinger worked at Salomon Smith Barney focusing on media and telecommunications.”