To go along with the return to Hollywood moviemaking, Arnold Schwarzenegger is also going back to his bodybuilding roots. But instead of pumping iron, he will be pushing the paper of a couple of very familiar American Media Inc. titles.
From today’s announcement:
David J. Pecker, chairman, president and CEO of American Media, Inc. (AMI), announced that Schwarzenegger will again join forces with AMI as group executive editor for Muscle & Fitness and Flex magazines. Schwarzenegger, who won bodybuilding’s top contest, the Mr. Olympia, seven times, and is the youngest man to win the Mr. Universe title, returns to AMI in the position he held before becoming Governor of California in 2003…
Schwarzenegger’s relationship with Muscle & Fitness and Flex spans back to 1968 when its founder, Joe Weider tapped the then-21-year-old to be the face of bodybuilding. Since that time, Schwarzenegger has appeared on the magazines’ covers more than 60 times.
AMI also announced today that its new fall syndicated TV series OK! TV, based on OK! magazine but also designed to leverage content and resources from sister publications, has been sold to KCAL in LA as well as stations in Chicago and New York.