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As Linsanity Ensues, Knicks Set Ratings Record

The buzz surrounding Linsanity continues, as does the rating bonanza for MSG Network.

Last night’s Knicks vs. Cavs game had a 6.08 Household rating.

For the first time since the 1988-89 season, Knicks telecasts have delivered a 6 Household rating or higher in four straight games.

In the 10 games on MSG since Jeremy Lin became a starter on February 6th, Knicks games are averaging a 5.00 Household, up 176 percent compared to the first 20 games.

Through 30 games this season on MSG, Knicks telecasts are averaging a 2.87 HH, up 95 percent over last season at this time.

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“Vine: Create Quick Social Video to Market Your Brand” Webcast

Bring your Twitter efforts and information to life with this popular video app. Find out how in our Vine webcast taking place tomorrow, June 19 from 4-5 pm ET. Gemma Craven (left), EVP, New York group director of Social@Ogilvy, will discuss how her team has created interactive videos for brands to get their message heard. Register today.