Atlantic Media has added Zach Seward to its global business brand as a Senior Editor. Seward reports to Kevin Delaney, who left WSJ.com in January, to become the new brand’s Editor-in-Chief. Seward comes to the site from The Wall Street Journal as well, where he was editor of outreach and social media.

Delaney said that Seward’s unique way of thinking about news and how people consume it will be beneficial to the brand. “Our goal is to be disruptive, open-minded and bold in rethinking how people get news and analysis,” Delaney said. “Zach is one of the smartest thinkers about digital opportunities for journalistic innovation and will play a lead role in shaping our efforts.”

The business brand is launching later this year.