Atoosa 2.0: Seventeen.com To Relaunch Next Week

ann_shoket_seventeen_relaun.jpgSeventeen editor Ann Shoket, who we’ve affectionately dubbed Atoosa 2.0, says that Seventeen.com is set to relaunch next week with what the kids love: video.

Speaking at the MPA digital conference, Shoket said that Seventeen‘s online mission is simple: “Is it fast? Is it cheap? Is it fun?”

And she didn’t say anything about a tribe, which is refreshing.

EARLIER:

  • Seventeen‘s New Atoosa: Ann Shoket
  • Women’s Mag Editors’ New Quest Called ‘Tribe’
  • Inside Atoosa’s ‘Tribe’
  • MEDIABISTRO EVENTS

    Get Social Media Marketing Secrets from Experts

    Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.