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Alex Weprin

Alex Weprin is a senior editor at Mediabistro. He has written about television for Broadcasting & Cable magazine, Cynopsis: Weekender and other outlets, and is a big New York Mets fan. You can follow him on Twitter at

MLB Media Executive: ‘New York is as good a platform as you can have’ For All Star Game

This weekend kicks off the festivities for the 2013 Major League Baseball All Star Game, which will be played right here in New York City, at the New York Mets’ Citi Field.

Being in the City That Never Sleeps (as well as the corporate home of Major League Baseball, media companies and ad buyers), is driving a lot of advertising and media attention.

“I am probably biased, I am from New York, I think everything is bigger,” MLB executive VP of business Tim Brosnan tells FishbowlNY. “Everybody appreciates it being in their own backyard, I think there is a natural inclination to try to do better when you are at home.”

The game will be broadcast on Fox, MLB’s largest media partner. Fox also televises the World Series and the Saturday game of the week, and will be adding national games to its upcoming cable sports channel, Fox Sports 1.

“[Fox president] Chase Carey, who kind of created, crafted and still shepherds their whole sports scene, he is over on sixth avenue,” Brosnan said. “He is the one who back in the day started Fox Sports, or at least convinced Rupert [Murdoch] to start Fox Sports with David [Hill] and Ed [Goren] and those guys. He really understands the value of sports to their media empire, clearly when the CEO has that much affinity for sports, things happen.”

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Matrix Awards: Joan Rivers, Cosmo’s Joanna Coles Share Advice On Making It In Media

Today New York Women in Communications held their annual Matrix Awards, and Vicki Salemi, editor of MediaJobsDaily and host of MediabistroTV series “Score that Job” was there. Salemi caught up with “Morning Joe” co-hosts Joe Scarborough and Mika Brzezinski as well as comedienne Joan Rivers and Cosmopolitan editor Joanna Coles among other attendees, who shared their best advice for those trying to make it in the media business.


USA Gets Ready For ‘The Moment’

Tonight at 10 PM, USA launches its first major unscripted series, “The Moment,” hosted by former Super Bowl MVP Kurt Warner. The series takes people who gave up pursuing their dream jobs years ago, and gives them a second chance.

For Warner, the show is personal. He knows what the participants are going through.

“I came back to try and get an opportunity in the NFL, and I had someone call 13 NFL teams, and 12 of them said, ‘no, we’re not interested,’ but fortunately one of them said, ‘we’ll give this guy a tryout,’ and it was the St Louis Rams, they gave me a second shot,” Warner told FishbowlNY over dinner at A Voce Columbus Circle earlier this week.

Unlike most “reality” shows, “The Moment” does not offer a fake position with a lucrative salary. The jobs the cast members train for is a real one, and may even come with paychecks lower than the ones they currently hold.

“This show is people who legitimately have the skill, but life knocked them down,” creator and executive producer Charlie Ebersol says. “It may not be the best thing for everybody, if you have your moment, and you get to the other side, you may realize that the grass isn’t really greener. Not everyone gets the job, but also  not everyone took the job.”
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Bravo Orders 17 New Series In Major Programming Expansion

Bravo, the cable channel owned by NBCUniversal, has ordered 17 new series and renewed 18 current series, as part of a push to dramatically increase the network’s programming.

While New York and the surrounding area still plays a starring role in many Bravo shows, the channel is also branching out across the country and the world in its new programming.

Many of Bravo’s original hit shows were based in and around New York, and indeed many of the new shows will be too, like “City Sisters,” which follows a handful of single up and coming women in the New York fashion, media and real estate scene, and “Princesses: Long Island about some young women from Long Island,” who are, well you probably get the idea.

Two of Bravo’s three scripted series in development are also New York-based, “Heiresses,” about a wealthy family that made their fortune in diamonds in New York’s Upper East Side, and “High and Low,” from “The Sopranos” Michael Imperioli, about 1980′s Wall Street.

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Mike Francesa Inks New Multi-Year Deal To Stay At WFAN

New York sports talk-radio icon Mike Francesa has inked a new, long-term deal with CBS Radio. As part of the deal he will continue on as a host at WFAN (660AM/101.9FM) in the PM drive slot (1:30-6:30PM), and will also bring his WFAN Sunday program “The NFL Now” to more than 250 CBS Sports Radio affiliates.

Francesa has been a staple on WFAN and in the sports radio world for more than 25 years. His show is also simulcast on YES Network.

“Mike has earned his place in radio history as a great broadcaster and we’re thrilled to continue our relationship with sports radio’s most celebrated host,” said Dan Mason, president and CEO of CBS Radio in a statement.  “WFAN and Mike Francesa are synonymous with the absolute best in sports programming excellence.  These two powerful brands have endured the test of time, and remain a very relevant force in the industry nearly three decades after they first went on the air.”

More information below.
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It’s Official: NBC, Hearst Magazines To Rebrand G4 As ‘Esquire Network’

It has been rumored for months, but now it is a done deal: NBCUniversal will rebrand its G4 cable channel as “The Esquire Network” in partnership with Hearst magazines. The new channel will launch in April, and will expand beyond G4′s gaming and technology focus to include programming that will appeal to broader range of male viewers.

The goal, the company says, is to create a network “aimed at the full, multi-faceted lives of today’s modern men.”

Some programming will remain, like “American Ninja Warrior,” which has broken out on NBC as well as G4, but most programming will be new and original. Among the shows in development are a cooking competition show “Knife Fight” from producer Drew Barrymore, and “The Getaway,” a travel show from producer Anthony Bourdain, which will see well-known people take viewers to their favorite city on the planet. The network has also acquired rights to comedies “Parks & Recreation” and “Party Down.”

“There is a vastly under-served audience in cable TV – today’s modern man – and by joining forces with Esquire, we will deliver a multi-platform experience to this upscale, engaged, passionate audience, one that widens the aperture beyond G4’s technology and gaming base,” said the channel’s GM, Adam Stotsky, in a statement. “Esquire magazine brings 80 years of unparalleled insight into what makes men tick, and we will incorporate the best of this iconic brand to produce original shows that build the network for growth and success.”

More information, below.
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On CBS Series ‘The Job,’ The Job Search Gets The Reality-Competition Treatment

“The Job,” a new reality-competition series that debuts tonight on CBS, attempts to take a serious part of life that everyone has been through–the job interview–and turn it into compelling television.

Of course, with unemployment still high, and reports of layoffs at large companies nearly every week, it is not a subject to take lightly.

“All of us have been in competition for a job at some stage of our lives, and we have just taken that real competition that people are in, and present that opportunity to candidates who would not otherwise get the opportunity,” the show’s executive producer Michael Davies tells me. “We were very responsible, and we are very aware of how serious this is, and how much it meant to our candidates.”

Each week the show features a different business; for the first episode it is The Palm steakhouse, and for the second (as we reported a few weeks ago) Cosmopolitan magazine is the featured company. During the show, which is hosted by Lisa Ling, five candidates engage in a variety of tasks under the watchful eye of executives from the featured company, from field training to a quiz show-esque grilling. The grand prize is not a fake job with a big salary, but a real, normal, middle-class gig. At The Palm it is an assistant manager job, at Cosmo it is an editorial assistant position.

Davies says that of the 40 contestants that appeared on the program, 16 landed jobs.

“These applicants had no intention of becoming reality stars, their only objective was to try and secure their dream job,” Ling tells me. “They were all incredibly qualified, and in fact vetted by the various companies HR departments as well. These were all very qualified people, who have been working toward pursuing a job at this company or in the industry being featured.”

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New CBS Game Show Offering Editorial Assistant Job At Cosmopolitan As Prize

So this is what today’s media job market has come to.

CBS has revealed some details about a new reality competition show that will debut next month, and there is a media twist. The show, “The Job,” features five contestants competing for–not surprisingly-a job at a high-profile company.

The grand prize for the second episode of the series? An editorial assistant position at Cosmopolitan magazine.

Five young contestants will compete in a series of elimination challenges in front of staffers from Cosmo (or whichever company is participating that week), as well as representatives from other guest companies.

The grand prize is the featured job, though judges that work for other, similar companies may offer an on-the-spot job as well, forcing contestants to decide whether to take it, or continue competing for the grand prize job. Got all that?

Cosmopolitan isn’t the only media company to be featured in the show. Future episodes will feature jobs at Major League Soccer, Zynga, Gilt and Epic Records. The first episode features as a grand prize an assistant manager job at the Palm Restaurant, so um, yeah.

More information on the show, including the Cosmo episode, below.
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CBS CEO Les Moonves on Angus Jones Fiasco: After Charlie Sheen ‘This is a Piece of Cake’

The CEO of CBS commented on the very public outburst from Two and a Half Men star Angus Jones. Les Moonves, speaking at a forum here in New York sponsored by the Wall Street Journal, said he wasn’t sure what was going to happen to the kid.

“I don’t know what our status is with him, we took this boy, who started with us when he was eight years old, and it seems to be what happens with child stars over the course of time,” Moonves said, adding dryly. “He is now making over $300,000 per week, which is not a bad salary for a 19 year old kid.”

He went on a religious channel and urged people not to watch his show because it is filth, “though he is still collecting his $300,000 a week,” Moonves added.

That said, he did not seem concerned as to what it meant for the program, which still has more viewers than every other comedy on TV, save for The Big Bang Theory and Modern Family.

“We have other plans, I don’t think it has quite been resolved, but after going through Charlie Sheen, I think this is a piece of cake,” he quipped.

‘The Daily’ Is Dead, Long Live ‘The Daily’

The Daily is dead. Long Live The Daily.

Yes, after nearly two years, News Corp. has killed its tablet-only newspaper The Daily. It is hard to believe now, but at the time there was quite a bit of optimism around the product. As a public service, FishbowlNY looks back at the good, the bad and the ugly…

The Wrap: I’m a Mac obsessive. My iPhone goes everywhere I do, I’m typing this on a MacBook Air, and, full disclosure, I even have some stock in the company. But I never got the iPad, or had the slightest interest in owning one.

But I get it now. Thanks to The Daily.

Daily sister publication The Wall Street Journal:  Michael Gartenberg, an analyst a Gartner Inc., IT -1.48% said plus points are the low price and ability to share articles through other digital services, like Facebook, Twitter and email. He said such features have been lacking in earlier iPad versions of publications.

“The whole project is extremely challenging,” he said, although “it points the way to the future.”

Fox News Channel at the time broke into coverage of the uprising in Egypt to cover the announcement.

 The GuardianRead more