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Dorian

The OPA Excludes Porn …

… which means their numbers about what’s really going on in Internet video are, of course, skewed. Then, again, the Online Publishers’ Association is for companies that not only make content for online consumption but also offer others’ ads on it. And you don’t see many ads for, say, cars or hairspray or anything other than porn on porn.

OPA chief Pam Horan told a room full of MPA people today over lunch in a conference rental space in the midtown MPA building about the conclusions of a 2005 — which is plenty long ago in Internet time — study showing among other things that if you’re an advertiser you really should spend tons of money online, because it increases your reach to consumers and the effectiveness of your ads. And if the ad is video, some 44 percent of people who see the video will take an action based on it — that action could be emailing it to a friend (10%), or maybe throwing the computer out the window (2% said “other,” which could mean something along the lines of the above Vonage/Apple ad spoof), but it’s an action. Eight percent said they actually made a purchase.

Nothing else especially startling in the presentation, and we’d heard most of it before — ad quality matters, the Internet’s really popular as a medium at home and especially at work, and so on. But there was one piece of heartening news for the magazine industry types in the room. Horan believes, based on discussions with advertising execs, that the money for online advertising is coming out of broadcast rather than print budgets.

The Truth About Google Earth

But what is Paris, compared to “New York, NY”?

[Via The Map Room]

EARLIER:

  • How Google Gets Letter Bubbles on Maps
  • Fast Company‘s Safian Was on Way Out at Fortune

    safian_fbny.jpgWe broke the news yesterday of Fortune‘s Bob Safian getting the nod as editor-in-chief and managing director at Fast Company. Now, several sources close to the situation tell our Revolving Door newsletter (which will be on mediabistro.com later today) that Safian was slowly being shown the door at Fortune before yesterday’s announcement, with a nice parting gift being prepared for him.

    Notes RD: “Safian makes out like a bandit instead, running his own magazine again and replacing former editor-in-chief Mark Vamos, who will stay on with the magazine’s parent, Mansueto Ventures, as a corporate editor-at-large.”

    Women’s Wear Daily, meanwhile, reports that the company was almost as eager to replace Vamos as Time Inc. was to shed itself of Safian and his no-doubt-hefty salary.

  • Revolving Door Newsletters [mediabistro.com]

    EARLIER:

  • Breaking: Bob Safian Named Editor/Managing Director of Fast Company
  • Michael Wolff Interviews Billionaire, Promised ‘Consultations’

    Vanity Fair‘s media writer must have had flashbacks of his dot-com days. Michael Wolff finds himself not only in an “off-the-record” interview with a billionaire who would like to buy a newspaper, but also giving the guy advice. Wolff tells one of the great man’s aides on his way out: “He doesn’t have a clue.”

    His outspokenness also gets a promise of “future consultations” and reminds us why we have paid tabloids in our fair city:

    Newspapers — in rather direct contradiction to the theoretical values of the journalists who worked for them — have classically been about power and influence and settling scores (in the ideal formulation, the proprietor gets the editorial page to exercise his primal needs, while the news pages remain more pure) and, not least of all, gaining advantages in real-estate deals. Newspapers often bullied their way to centrality in a community. They were a kind of Mafia, a kind of protection racket — you don’t play nice with me, you don’t advertise with me, I mess with you.

    Actually, it is not impossible to imagine, in this age of so many billionaires, that competing billionaires would want competing papers. That you can’t be an effective or prideful billionaire without your own paper. New York City has the most robust newspaper market in the nation because billionaire Mortimer Zuckerman‘s break-even-ish Daily News competes against billionaire Rupert Murdoch‘s certainly-money-losing New York Post.

  • Billionaires and Broadsheets [Vanity Fair]

    EARLIER:

  • Video: Vanity Fair’s Wolff Spars With Columbia Journo Prof On PBS Panel
  • More of Olbermann’s Anti-Bush Commentary

    We missed Keith Olbermann‘s frothing over President Bush last week, but thanks to Mr. Media, we’ve taken a look. This time, he goes after the prez:

  • for “sacrificing” 3,003 American servicemen and women
  • for spouting “palpable nonsense”
  • for ignoring Americans
  • telling him “Mr. Bush, you do not own this country!”

    He also goes after “war profiteers,” John McCain, Republicans who haven’t yet turned on the president. And others.

  • Olbermann: Special Comment on “Sacrifice” [CrooksandLiars.com via Mr. Media]

    EARLIER:

  • Video: Olbermann Responds To New York Post Powder Story
  • Olbermann: Paris Hilton’s ‘Had Worse Things Happen To Her Face’ Than Being Punched
  • Olber the Line? Page Six Slams Olbermann Sex Life
  • New Blog for Ana Marie Cox, and Time.com Redesigns

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    Sorry if we’re putting the cart before the horse, but the thing that got our attention first was the new Time.com political blog Swampland to which former Wonkette Ana Marie Cox is contributing, along with Jay Carney, Karen Tumulty and Joe Klein.

    Time.com also launched its redesign, and FishbowlDC rounds up the Times on it, as well as runs the release.

    EARLIER:

  • Job Cut Rumors Overshadow Time’s Friday Move
  • Congdon Does Cow Dung

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    On ABC News, Amanda Congdon is a cross between her bubbly, tight-shirted RocketBoom persona and a “serious” correspondent. Such as in this video, when she, dressed in an overcoat, intones that her report is about “cow doo-doo.” In five minutes we see lots of pictures, but don’t really learn that much about how cow dung is processed into alternative energy or how big or small a trend this may be.

    But there are a few gems, like when Congdon calls a cow “he,” sniffs some processed dung so we can learn it has no smell, and near the end (you’ll have to wait, because ABC doesn’t let you scroll or drag the video), when she tells a “cute” calf twice: “Your poop is not big enough yet!”

    EARLIER:

  • Busty Rocketboom Vlogger Canned
  • Video: Ex-Rocketboom Host Amanda Congdon Says LonelyGirl15 ‘A Brilliant Idea, But They Weren’t Transparent’
  • Al Gore, Amanda Congdon Crash Good NYC Launch Party
  • Ex-Rocketboom’s Congdon Signs With L.A. Agency
  • AP Finds Iraqi Policeman, Not Everyone’s Happy

    malkin.gifSo, the AP has found the Iraqi policeman they quoted six weeks ago, and — despite US and Iraqi denials — shown he exists. (‘Course, now Jamil Hussein faces punishment for speaking.)

    And former CNN chief and current “Iraq Slogger” co-founder Eason Jordan — who was going to go look for Hussein with a blogger he called “co-president of the Eason Haters’ Club”– tells FishbowlNY: “I’m relieved the dispute about the existence of Jamil Hussein has been resolved. With the benefit of hindsight, I believe all involved in this case could and should have handled it better.”

    The blogger, Michelle Malkin (pictured), says she’s still going to Iraq on a military trip, and tells FishbowlNY she has no regrets over her hammering on the Hussein affair:

    No regrets at all. I hope Jamil Hussein, who lent his name and rank publicly to dozens of Associated Press stories, will talk to journalists other than those employed by the Associated Press about the incidents he has witnessed across Iraq.

    As I stated when I made our plans public, the “Jamil Hussein” story is one important item on our agenda, but not the only one. As bloggers on this story have noted from the beginning, Jamilgate isn’t just about Jamil Hussein. [Fellow blogger] Bryan Preston and I plan to do as much on-the-ground reporting as we can to nail down still unresolved questions. And we are looking forward to reporting first-hand on the security situation in Iraq.

    Jordan, in a separate note to us, wishes Malkin well.

    EARLIER:

  • CJR Wants a Source, the AP Provides
  • Off the Media: The Human Interest Slog
  • CJR Wants a Source, the AP Provides

    The CJR Daily‘s Paul McLeary demanded Tuesday that The Associated Press stop dragging its feet and provide evidence that a source they quoted, Iraqi police Captain Jamail Hussein, exists. (The Iraqi government and U.S. military had denied it.)

    Today, the AP obliges:

    BAGHDAD, Iraq (AP) — The Interior Ministry acknowledged Thursday that an Iraqi police officer whose existence had been denied by the Iraqis and the U.S. military is in fact an active member of the force, and said he now faces arrest for speaking to the media.

  • Iraq threatens arrest of police officer [NOLA.com]
  • Lose Weight! At Your Own Risk!

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