Not to be redundant, but it’s another winning month for WLTW/Lite-FM.

The Clear Channel number one mainstay kept residence in its familiar spot with a 7.6 in the overall Arbitron ratings. That’s a .4 boost from January.

By contrast, WCBS-FM slipped to a 6.2 in the current PPM.

• Related: FishbowlNY, Radio Ratings Status Quo: WLTW Remains Number One Overall

WBLS also dropped by .2 to 5.5, while WHTZ/Z100 lost .3 to 5.1.

WINS was next with 4.7, a .2 gain. Sister station WCBS 880 also saw a .2 upgrade to 3.8.

The big news is tracking NASH-FM/WNSH, the city’s first Country station in more than 15 years. NASH in its first full ratings survey notched a 1.6. Just below NASH was ESPN’s WEPN-FM at 1.3, a drop from 1.6. More dramatically, ESPN has lost a point since November.

• Related: FishbowlNY, NASH-FM 94.7 Welcomes First Air Personalities

WFAN-FM kept its distance from its rival. But the ‘FAN, which simulcasts on 660 AM and 101.9 FM, had an uncharacteristic drop of 1.2 to 2.5 for February.

There’s more from the monthly ratings after the jump.

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The blogosphere backlash has been palpable.

Time Warner Cable is making the decision to do away with NY1 as a logo in favor of a more corporate friendly moniker, likely TWC News.

A TWC VP of public relations, Maureen Huff says even though NY1 is the company’s longest running news channel, this is part of a bigger picture.

Related: FishbowlNY, NY1 Reportedly Being Rebranded by Time Warner Cable Honchos

“We have 17 news outlets across the country, we have more than 800 employees working at these stations,” Huff tells FishbowlNY. “We have different brands for each of them. For NY1 as an example, we have not changed the branding in the 20 years it’s been in existence.”

Of course, the next question is why should they?

Changing the NY1 branding is not simply like Channel 4 rebranding the newscast as NBC4NewYork. Everyone knows the station is always Channel 4 and the call letters are WNBC. History is a wonderful thing.

NY1 doesn’t have call letters, it only has NY1 has its identity. So TWC brass deciding it would be less complicated to add a company “reminder” on the screen could backfire–badly.

Huff says the rebranding will also allow an opportunity to refresh the NY1 graphics, while “creating a more consistent brand across the news channels.”

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Here’s a look at what FishbowlNY stories made the most buzz this week.

1. Rob Morrison Denies Report of “Comeback” Via Tell-All Book, March 11

2. Jodi Applegate “Lost Sleep for Seven Months” Deciding to Leave WPIX to Have a Baby, March 8

3. Reporter Sean Hennessey Leaves WCBS-TV for Teaching Job in Boston, March 11

4. WSJ. Money Debuts Saturday, March 7

5. Meteorologist Domenica Davis (left) “Surprised How Long [She] Stayed” at WNBC, March 7

6. No Women Among the “Most Powerful” in Sports Media, March 7

7. Exclusive: Don Dahler Leaving Channel 2 for CBS News, March 7

Keep up-to-date with the latest FishbowlNY news. Click here to sign-up for the FishbowlNY daily newsletter, bringing you our articles each afternoon directly to your inbox.

Apparently 20 years wasn’t long enough for Time Warner to build a brand at the 24-hour news channel NY1.

The station name and corner-of-the-screen logo may be in doubt, according to the New York Daily News.

The paper says Time Warner Cable market research indicates most viewers are not aware that NY1 is exclusive to TWC customers. The report says NY1 will be rebranded as TWC News in the fall.

Although cable competitor Verizon offers its own FiOS1 newscast, there is no constant “reminder” of the cable company. In addition, News 12 doesn’t hit viewers over the head that it is a Cablevision product.

FishbowlNY attempted to reach a NY1 spokesperson for comment. We also reached out to veteran morning anchor Pat Kiernan, who referred us to his In the Papers segment today. Since the story was on page three of the News, Kiernan didn’t shy away.

“That means deemphasizing the NY1 brand, and putting a Time Warner Cable logo on the screen, probably alongside the NY1 brand,” Kiernan said on the air.

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Someone heard doing a commercial on the radio is hardly noteworthy. But when the person is “Cousin Brucie” Morrow and the station is WCBS-FM, the ears perk.

For nearly a quarter-century, Morrow talked to his “cousins” on CBS-FM, primarily Wednesday and Saturday nights.

Now, his famous voice is back on WCBS-FM, but this time to shill for Lexus.

Morrow tells FishbowlNY that the spots date back to CBS-FM’s 40th anniversary last July.  As part of his “reunion” broadcast, Morrow did several live commercial reads, including one for Lexus.

• Related: FishbowlNY, Cousin Brucie Recalls His Brooklyn Roots

“They loved it so much, they called me the next day and asked me if I’d do their commercials for them,” Morrow says.

He says the ads run on all CBS Radio stations in New York.

That deal, though, almost didn’t happen.

Brucie came close to saying no to the one-time return on his beloved CBS-FM, still sore about the ugly 2005 flip to the jockless Jack-FM.

He says Jim Ryan, who became program director around the same time as the station anniversary last summer, kept pursuing Morrow to be part of the special weekend of music and memories.

“No way am I ever going to come back to that radio station,” Morrow recalls telling Ryan. “These people did a terrible thing, they’re nasty people and I can’t forgive them.”

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It was a Hall of Fame career for Patrick Ewing that culminated with his number 33 raised to the Madison Square Garden rafters in 2003.

But Ewing isn’t done at MSG. He’s adding broadcaster to his resume. He’ll participate in the Knicks postgame show on a pair of MSG Network telecasts this month. The seven-foot former center grabs the mic after the March 20th game against the Magic and March 31 versus the Celtics. Both games are at Madison Square Garden and start at 7:30 p.m.

“It’s always good to be back at The Garden, Ewing said in a statement. “The Garden is home, New York is home, and the fans always appreciated what I brought to the table when I played. I’m really looking forward to working with MSG, it will be a great learning experience for me, and I’m excited to be on the other side of the mic.”

Immediately following each game, the 11-time NBA All-Star will appear on MSG’s Knicks post-game coverage, including Knicks Extra with host Al Trautwig and analyst Alan Hahn.

“With Patrick Ewing in our studio and Walt ‘Clyde’ Frazier in the Arena, we will arguably have two of the greatest Knicks of all-time on our game coverage for these two games,” said Dan Ronayne, executive vice president and general manager, MSG Networks. “Patrick’s knowledge of the team and New York basketball will give viewers a unique perspective on the results of both games.”

Photo: peoplequiz.com

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Clear Channel has increased the workload of Rob Miller. The WKTU program director has been named Hot AC brand manager. It’s a format he is no stranger to, having work at sister AC station WALK for 18 years.

Darren Davis, Clear Channel’s EVP of national programming, tells All Access, “Rob has a very diverse programming background and a broad musical knowledge and is someone the senior vice president of programming team has tapped many times for consulting duties across many different formats.”

Miller was named KTU programmer in 2006.