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Kiran Aditham

Kiran joined Mediabistro in June 2009 and has been riling up ad agencies ever since as the editor of AgencySpy. Prior to joining Mediabistro, Kiran spent two years as a digital reporter for Crain's Creativity magazine and two years before that as managing editor of online marketing site Adotas.com. On the side, Kiran dabbles in music/film journalism and his work has appeared in Fangoria, Grooves, XLR8R, The New Times and sites like PrefixMag.com. He still continues his unenviable search to find someone else who shares equal love and admiration for horror films, tennis and the Golden Girls.

Translation’s Steve Stoute Talks Jay-Z and Branding the Brooklyn Nets

Alas, our Media Beat conversation with Translation founder/CEO Steve Stoute has drawn to a close. In our third and final installment, the executive reflects on his early days in the music industry, in which he got his start “where everybody gets their start…in the shower.” Of course, the one-on-one with Stoute wouldn’t be complete without touching on his 15-year relationship with Jay-Z, which includes not only Translation collaboration and music fests such as Made in America, but most recently the logo, ticket and in-game design for the Brooklyn Nets. Regarding working with New York’s newest sports franchise, Stoute says, “How many times in your lifetime are you gonna get a chance to work on a sports team moving into a city from the ground up,” adding, “I take [the Nets project] very seriously…to make sure it’s perfect.”

This and all MediabistroTV productions can also be viewed on our YouTube Channel.

Part I | Monday: Translation’s Steve Stoute on Winning Bud Light: ‘A Sign That the Agency Had Grown Up’

Part II | Tuesday: Translation’s Steve Stoute on Mary J. Blige, Popchips and Advertising Stereotypes

Translation’s Steve Stoute Talks Jay-Z and Branding the Brooklyn Nets

Alas, our Media Beat conversation with Translation founder/CEO Steve Stoute has drawn to a close. In our third and final installment, the executive reflects on his early days in the music industry, in which he got his start “where everybody gets their start…in the shower.” Of course, the one-on-one with Stoute wouldn’t be complete without touching on his 15-year relationship with Jay-Z, which includes not only Translation collaboration and music fests such as Made in America, but most recently the logo, ticket and in-game design for the Brooklyn Nets. Regarding working with New York’s newest sports franchise, Stoute says, “How many times in your lifetime are you gonna get a chance to work on a sports team moving into a city from the ground up,” adding, “I take [the Nets project] very seriously…to make sure it’s perfect.”

This and all MediabistroTV productions can also be viewed on our YouTube Channel.

Part I | Monday: Translation’s Steve Stoute on Winning Bud Light: ‘A Sign That the Agency Had Grown Up’

Part II | Tuesday: Translation’s Steve Stoute on Mary J. Blige, Popchips and Advertising Stereotypes

Steve Stoute Talks Mary J. Blige, Ashton Kutcher Controversies

And so, our conversation with Translation founder/CEO Steve Stoute continues. In Part II of our Media Beat interview with the advertising exec, the prevailing topic is stereotypes in marketing as Stoute touches on the controversial Mary J. Blige Burger King commercial (the fallout of which later “crushed” the singer) as well as Ashton Kutcher‘s Popchips ad that was subsequently pulled. Aside from stating that we’re all becoming a little too sensitive nowadays, Stoute suggests that perhaps next time, BK should have Mary J. “sell a salad.”

This and all MediabistroTV productions can also be viewed on our YouTube Channel. Be sure to check out Part III of our chat with Stoute tomorrow.

Part I | Monday: Translation’s Steve Stoute on Winning Bud Light: ‘A Sign That the Agency Had Grown Up’

Translation Chief Steve Stoute Talks Mary J. Blige, Ashton Kutcher Controversies

And so, our conversation with Translation founder/CEO Steve Stoute continues. In Part II of our Media Beat interview with the advertising exec, the prevailing topic is stereotypes in marketing as Stoute touches on the controversial Mary J. Blige Burger King commercial (the fallout of which later “crushed” the singer) as well as Ashton Kutcher‘s Popchips ad that was subsequently pulled. Aside from saying that we’re all perhaps a little too sensitive nowadays, Stoute suggests that next time, BK should have Mary J. “sell a salad.”

This and all MediabistroTV productions can also be viewed on our YouTube Channel. Be sure to check out Part III of our chat with Stoute tomorrow.

Part I | Monday: Translation’s Steve Stoute on Winning Bud Light: ‘A Sign That the Agency Had Grown Up’

Translation’s Steve Stoute on Launching Made in America with Jay-Z

If the name Steve Stoute doesn’t ring a bell, perhaps his partner at New York-based ad agency Translation does: Jay-Z. The pair’s relationship dates back to the ’90s and has now culminated into not only ad agency collaboration and creative consultation for the Brooklyn Nets, but a music festival for Budweiser dubbed “Made in America,” which recently took place in Philadelphia.

In Part I of our recent Media Beat chat with Stoute, the record-turned-advertising exec talks not only about Translation’s expanding relationship with Budweiser, but touches on the Made in America fest (soon to be turned into a Ron Howard documentary) as well as his agency’s marketing mix.

This and all MediabistroTV productions can also be viewed on our YouTube Channel. Be sure to check out Part II and III of our chat with Stoute tomorrow and Wednesday, respectively.

Adam Richman on His New Show and What Makes a Great Sandwich

In the third and final part of our Media Beat interview with Adam Richman, the man behind Man vs. Food talks about his latest Travel Channel project, Adam Richman’s Best Sandwich in America. Instead of taking on food challenges, this time, our host travels the nation region by region (10 in all) and narrows down the best sandwiches in each based on what he calls his “BITE” system. Like March Madness itself, there can only be one winner in the end.

This and all MediabistroTV productions can also be viewed on our YouTube Channel.

Part I | Monday: Adam Richman on Bloomberg Soda Ban: ‘We Are In a Very Precarious Situation as a Society’

Part II | Tuesday: Adam Richman on Landing ‘Man vs. Food’ and His Health Regimen

Adam Richman on His New Show and What Makes a Great Sandwich

In the third and final part of our Media Beat interview with Adam Richman, the man behind Man vs. Food talks about his latest Travel Channel project, Adam Richman’s Best Sandwich in America. Instead of taking on food challenges, this time, our host travels the nation region by region (10 in all) and narrows down the best sandwiches in each based on what he calls his “BITE” system. Like March Madness itself, there can only be one winner in the end.

This and all MediabistroTV productions can also be viewed on our YouTube Channel.

Part I | Monday: Adam Richman on Bloomberg Soda Ban: ‘We Are In a Very Precarious Situation as a Society’

Part II | Tuesday: Adam Richman on Landing Man vs. Food and His Health Regimen

Adam Richman on Landing ‘Man vs. Food’ and His Health Regimen

In Part II of our Media Beat interview with Adam Richman, the Travel Channel star discusses the lengths he went to in order to land the hosting gig for his staple show, Man vs. Food, and how he kept healthy and in shape during its run. One interesting tidbit Richman reveals is that he has it in his contract that there must be a gym in every hotel he stays at. View the rest of our one-one-chat below.

This and all MediabistroTV productions can also be viewed on our YouTube Channel. Be sure to check out Part III of our chat with Richman tomorrow.

Part I | Monday: Adam Richman on Bloomberg Soda Ban: ‘We Are In a Very Precarious Situation as a Society’

Adam Richman on Landing Man vs. Food and His Health Regimen

In Part II of our Media Beat interview with Adam Richman, the Travel Channel star discusses the lengths he went to in order to land the hosting gig for his staple show, Man vs. Food, and how he kept healthy and in shape during its run. One interesting tidbit Richman reveals is that he has it in his contract that there must be a gym in every hotel he stays at. View the rest of our one-one-chat below.

This and all MediabistroTV productions can also be viewed on our YouTube Channel. Be sure to check out Part III of our chat with Richman tomorrow.

Part I | Monday: Adam Richman on Bloomberg Soda Ban: ‘We Are In a Very Precarious Situation as a Society’

Adam Richman on Bloomberg Soda Ban: ‘We Are In a Very Precarious Situation as a Society’

Travel Channel’s Adam Richman, the man behind Man vs. Food, its spinoff show Man vs. Food Nation and now Adam Richman’s Best Sandwich in America, recently sat down with us for an enlightening chat about his background, MvF and his new show among other things. In Part I of our Media Beat interview with him, Richman discusses New York City mayor Michael Bloomberg’s proposal to ban extra-large sodas in the Big Apple.

This and all MediabistroTV productions can also be viewed on our YouTube Channel. Also, be sure to check out Part II and III of our chat with Richman tomorrow and Wednesday, respectively.

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