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Mike Taylor

Yet Another Hire at National Journal: Matthew Cooper Joins as Managing Editor

The hiring spree continues. The National Journal Group today announced that it has hired Matthew Cooper to be its managing editor.

Cooper has made the rounds on the Washington, DC, journalism scene as a White House correspondent for U.S. News & World Report, Washington bureau chief at Newsweek and politics editor at Time‘s website, among many other roles.

“As we build out the leadership team here at National Journal, we are looking for editors who can shape our journalism into the most thoughtful, forward-looking, and incisive work in Washington,” said National Journal Group editor in chief Ron Fournier in a statement. “Matt brings an incredible knowledge about how this city works and combines it with a dexterity that is perfect for our rapidly changing media environment. Our entire team will benefit from his experience and insight.”

Fournier himself is a recent hire at National Journal, having joined up in late June. The company has been on something of a hiring tear lately, most recently picking up Politico’s Tim Alberta for its Hotline website. Other recent hires include political analyst Matthew Dowd and Marc Ambinder of The Atlantic.

Press release after the jump.

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Sidney Harman Won’t Leave Newsweek to His Wife

Sidney_Harman08242010.jpgYesterday’s Wall Street Journal interview with new Newsweek owner Sidney Harman revealed some interesting nuggets of insight into the nonagenarian stereo tycoon’s plans for the magazine. Chief among them: His wife, congresswoman Jane Harman, isn’t in line to run things at the troubled weekly.

From the WSJ:

As for succession, Mr. Harman said he doesn’t yet have a plan but that contrary to speculation, his wife, Rep. Jane Harman (D., Calif.), won’t be involved in the magazine before or after his death.

Also, on looking at the bookkeeping Harman reacted to Newsweek‘s financial situation with amazement at how bad things are.

WSJ: What did you think when you took your first look at Newsweek’s financials?

Mr. Harman: How about “Good God”? Pretty tough stuff. And not just tough in terms of the balance sheet. But the direction, the implications of it. It’d be silly to suggest that this is a walk in the park. It’s a serious challenge.

Harman also said it’s “critically important” that Newsweek fill its stable with young and hungry writers, and that he wants an editor that understands the magazine is a business and not just an art project that’s divorced from the realities of the market.

Thomson Reuters Brings Back Kenneth Li as Tech Editor

trlogo08242010.pngThomson Reuters today announced that it has hired Kenneth Li as editor in charge of technology, media and telecoms at Reuters.

Li, who most recently covered media for the Financial Times, has previously worked at Reuters as a global media correspondent and was a co-founder of the Reuters blog MediaFile. He’s also worked at the New York Daily News, the Industry Standard and TheStreet.com.

“Ken is an exceptional journalist with a deep knowledge and passion for technology and media,” said Reuters company news editor Tiffany Wu in a statement. “We want to make sure readers get the richest, most insightful news and data in this space, and Ken’s recognized authority will help us deliver superior coverage.”

Some Reasons Print Marketing Will Live On in 2011: Folio:

Print08242010.jpgThe easy bet is that in coming years print marketing will let out a final death rattle, but over at Folio, content marketing evangelist Joe Pulizzi’s making the tougher case. He says that there are as many as seven reasons why marketers will help print make a comeback in 2011.

The seven saviors are as follows:

• Because there are fewer print items coming in the mail every day, consumers pay more attention when a piece of paper arrives at their doorstep. That’s a marketing opportunity! Pulizzi: “I don’t know about you, but I definitely pay more attention to my print mail.”

• Companies want to retain customers. The raison d’etre for much of print marketing has traditionally been to help companies do that. Therefore, print has a continued reason to exist.

• Unlike magazines, marketers don’t have to worry about development costs.

• It’s a classic contrarian move. With everyone talking up the iPad and social media, what better way to stand out from the crowd than using paper?

• Print has a magical property that allows it to challenge readers. Online publications don’t have as much of that (?).

• People see words on paper as more credible than those that appear on computer screens. Pulizzi: “Whether that’s true or not, that is still a widely-held perception.”

• Readers want to “unplug” and kick it old-school without all the pesky technology that invades their lives.

All of this reminds us; we’d better go check our mailbox. It’s been weeks since we looked inside it.

FishbowlNY Newsstand: Your Morning at a Glance

Parent & Child Takes ASME Heat For Edit-Advertising Lotion Collaboration

curel.jpgThe once purportedly inviolable wall between editorial and advertising has all but crumbled at a seemingly innocent parenting title — all over a bottle of skin lotion — Nat Ives reports for Advertising Age.

For the latest issue of Scholastic Parent & Child (and really, if there ever was a corrupt media institution, Scholastic would be it, right?), editorial staff actually helped to put together an advertising page.

American Society of Magazine Editors chief Sid Holt is not happy:

A magazine industry group was dismayed. “Confusing editorial and advertising is a betrayal of the best interests of both readers and advertisers,” said Sid Holt, CEO of the American Society of Magazine Editors. “Scholastic Parent & Child’s defiance of industry norms is simply shameful.”

Parent & Child editor Nick Friedman doesn’t see what the big deal is, since the product in question, Curel Itch Defense Lotion (pictured) poses few threats to the magazine’s editorial vision.

Ives goes on to report that the Parent & Child flap underscores a larger-scale tendencies for editorial staff to collaborate with advertisers. The question is no longer whether a publication is pure, but rather whether it warns its readers what it’s up to and asks their permission before running a spot.

As partnerships between editorial and business have bloomed particularly in the past 18 months, so has research into what readers expect and will accept, according to Brenda White, senior VP and publishing activation director at media agency Starcom Worldwide. “I’ve talked to many editors about this topic,” she said. “They definitely protect their brands and, more importantly, they protect their consumers. I’m seeing a lot more research around from the magazines saying ‘Hey, would our readers be open to X, Y, Z?’”

But until standards change across the industry, publications at the forefront of the advertorial discipline are likely to find themselves in some itchy situations.

Newspapers’ Future Lies in Arts and Crafts

Pinata08232010.jpgAlthough print-media outlets have diversified into a variety of branded products in an effort to shore up revenue, the Boston Globe‘s Delia Cabe says that the newspaper business is missing out on one of its greatest assets; newsprint is a crucial element in artistic design, and print giants aren’t doing enough to leverage their product’s potential as a raw building material.

Cabe writes, cheekily:

Artists need newspapers. Plain and simple. I’ve seen the trend. Poke around any gallery, artists’ cooperative or ordinary store, and you will find a cottage industry — in one case, literally — of artists and crafty types who use newspapers in their work. Think of it: You can support artists AND save the newspaper industry in one fell swoop. Take a look at some of these examples of artistic recycling.

Cabe points out the many uses of the broadsheet — as clothing material, a sculpture medium, and architectural building block, among other things.

We’ll do Cabe one better. Newspaper publishers should market their print products’ two main attributes — flammability and malleability. One year-long subscription to The New York Times means never having to shred the bark off logs to get a fire started — in the fireplace or elsewhere. And any week-old Wall Street Journal can be used as raw material for a paper maché birthday pinata! Hang one from the ceiling and watch the younger generation bash all the valuable content out of a legacy institution’s fragile frame. The metaphorical significance will give parents plenty to discuss during the unwrapping of gifts (where, again, newspaper can play a crucial role).

Newspapers, your future is secure, if not entirely dignified.

(h/t Romenesko)

Michael Boodro Promoted to Editor in Chief at Elle Decor

elledeco08232010.jpgElle Decor today announced that it has made Michael Boodro editor in chief of the Hachette Filipacchi shelter title. He assumes his new role on Wednesday.

Boodro’s getting bumped up from the executive editor spot, a role he re-assumed in 2009 after a few stopovers at Martha Stewart Living and Culture & Travel. He has also worked for HG Magazine, Harper’s Bazaar and GQ, among other publications.

“Michael and this team are the foundation of the magazine and have been integral to propelling Elle Decor to the number one title in the category,” said Elle Group senior vice president and chief brand officer Robin Domeniconi in a statement. “We are confident the magazine will continue to flourish under their vision and leadership.”

There are a couple of other Decor folks changing seats. Anita Sarsidi has been promoted to design director, Florentino Pamintuan is now creative director, and Vicky Lowry will take over as executive editor.

News Corp. Taps Viacom Digital Exec for Newspaper-esque iPad Project

clayman08232010.jpgGreg Clayman, executive vice president for digital distribution and business development at Viacom‘s MTV Networks, is picking up stakes and heading over to News Corp. to work on Rupert Murdoch‘s incipient iPad subscription-news venture.

All Things Digital broke the story on Sunday:

For now, Clayman’s old job will be handled by a group of his deputies, Viacom said in an internal memo announcing Clayman’s departure (but not his destination) last week. Jeremiah Zinn will continue to oversee product development, but will now also run the company’s mobile business; Jim Eadie is running mobile and app distribution deals. Tom Gorke will run online distribution deals.

Clayman will be acting as a publisher of sorts for the iPad venture, while Jesse Angelo, executive editor at News Corp.’s New York Post, will run editorial.

Meanwhile, paidContent has confirmed that News Corp. is loosening up the purse strings; it’s prepared to spend $30 million to $40 million on the project.

Clayman’s departure follows that of fellow Viacom digital bigwig Joe Simon, who left for Condé Nast earlier this month.

FishbowlNY Newsstand: Your Morning at a Glance

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