Avi Zimak has been named associate publisher of House Beautiful and group digital director of Hearst Design Group. Zimak had been advertising director, tablet media, for Hearst Magazines since 2010. Prior to that he advertising manager for Town & Country for three years.

“From our HB Connect app that allows readers to access videos and additional content via their smartphones and tablets to being the first print-to-pin magazine making our pages pinnable on Pinterest, House Beautiful is the most progressive brand in engaging the reader with a ‘live paper’ experience across digital platforms,” said Kate Kelly Smith, senior vice president, publishing director of Hearst Design Group, and chief revenue officer of House Beautiful. “We’ve searched for the perfect fit in someone who has digital expertise combined with a solid print background. Avi brings all of that to House Beautiful, and more.”

Zimak’s new role is effective September 4.