Natasha Vargas-Cooper reflects on a decade that brought a hefty dose of disillusionment in her essay “The End of the 00s: How To Lose Your Idealism In Under Ten Years.”
Culturally, I find the Boomers tedious and unhelpful. Their confused notions about counterculture have infected our generation. The kind of water bottles you buy, car you drive, fair trade coffee you slurp: can this serve as some kind of political action? This idea is laughable. It gives the false illusion of social engagement. It leads us to the conclusion that you fight the structural problems of capitalism by buying non-mainstream things: like leggings or a Prius! But capitalism loves counterculture. It thrives on it! Just flip on your TV at 3 a.m. and watch Peter Fonda hawk the TIME LIFE GOLDEN 60S music collection!
Read the full piece at The Awl.