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Bad Sweater Guy Media Frenzy Continues

bsg.jpgCan bad taste in clothes make you a pundit? If you’re Bad Sweater Guy, apparently, it can.

BSG has a long clip file of media mentions, the latest of which includes yesteray’s USA Today and the December issue of Men’s Health. In both, BSG spins a yarn about why people make poor fashion choices this time of year (basically, they want to match the Christmas lights on their house) and how to know if you’re a bad sweater guy yourself (if Sinatra would punch you in the face for wearing that sweater, pick a different pull).

We are in awe of BSG’s long legs (he became a woven wonk two years ago). What should have been the “I kiss you” guy of cable-knits has grown into a sound-bite producing empire, complete with merchandise, a dedicated comic strip and multiple indie-film mentions.

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