TVNewser FishbowlDC AgencySpy TVSpy LostRemote PRNewser SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Bakersfield Hockey Team Jumps on Charlie Sheen Media Bandwagon

The tiger sky appears to be the limit for Charlie Sheen media reverberations. How else do you explain this March 3rd press release from the Bakersfield Condors, an East Coast Hockey League (ECHL) franchise?

The team has announced that their March 12th home game against the Idaho Steelheads will also now be “Charlie Sheen Night.” A few weeks ago, we would have had to make this stuff up; but not anymore. Among the aspects of the winning one-night themed promotion:

- Half-price admission for anyone who shows up dressed as a Sheen character;
- Free entry to those with proof of a recent clean drug test;
- Two-for-one Tiger Blood Icees.

Sheen’s goddess girlfriends will be honorary Condor team captains for the night, and the release states that anyone who shows up with the equivalent of a Sheen episode’s salary can straight out buy the team. “We would invite Charlie to come up to the game and participate in a ceremonial puck drop and just have fun for the night with our fans,” says Condors President Matthew Riley. “We’ll even give him the ticket special for dressing up like himself.”

This is a brilliant bit of promotion, because let’s face it, before today, how many of us had ever heard of the Bakersfield Condors? And there’s sure now to be ridiculous media coverage of the March 12th match.

Mediabistro Course

Personal Essay Writing

Personal Essay WritingStarting October 28, work with a published journalist to draft, edit, and sell your first-person essays! Jessica Olien will help you to workshop your writing so that it's ready to pitch to editors. You'll learn how to tell your personal story, self-edit you work to assess voice, style, and tone, and sell your essays for publication. Register now!