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NYT Trails Tony Awards Publicist Rick Miramontez

Gotta sing! Gotta promote! That could be the chorus for Patrick Healy‘s fun look in the New York Times at what goes into keeping Tony Awards prospects hot.

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It’s also why a guy like Rick Miramontez gives complimentary tickets for Beautiful: The Carole King Musical to a doll like Liza Minnelli:

Minnelli followed him backstage where, minutes later, she greeted the show’s star, Jessie Mueller, a Tony nominee for Best Actress in a Musical…

Miramontez nudged them closer for a photographer whose pictures — Broadway legend embraces rising star! — would end up on theater websites read by some of the 800 Tony voters. Other cast members took selfies with Minnelli that would appear on Facebook, Twitter and Instagram, creating more buzz for Beautiful.

Not so beautiful, perhaps, will be the reasons 51-year-old uber-publicist Miramontez will have to relay the morning after the Tony Awards to the three-out-of-four losing Best Musical Tony nominees that he currently represents.

[Image via: beautifulonbroadway.com]

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