Beckhams’s Debut Most Watched MLS Soccer Game In History

Who says Americans don’t like soccer? Perhaps all we needed was a pretty face two pretty faces to make us care. 1.5 million people — roughly 100,000 viewers for every minute the Metrosexual One played — watched David Beckham‘s debut for the L.A. Galaxy over the weekend. It was the largest audience ever for an ESPN-broadcast soccer game. If only Posh’s reality show fared so well.

RELATED:

  • Review: Posh Spice Invades America, NBC Tags Along
  • Details‘ David Beckham Double Take
  • MEDIABISTRO EVENTS

    Get Social Media Marketing Secrets from Experts

    Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.