Another look at the Beverly Hills Courier, the newspaper which makes Beverly Hills 213 look like The Economist. Columnist Rabbi Jacob Pressman takes a look at those wacky things called newspaper ads. I was brought up not to make fun of rabbis, so I’m just going to excerpt:
So I spread out some pages of the Times on our den floor, and was struck by something. No, it wasn’t by my fastidious wife. It was by pages B8 and B9, with a special heading: “Business and Professional Service Directory.”
“Ah,” I thought, “this inform me which trades need to advertise and what it is people want”
Here are some of the ads I found. . Accounting, only two small ads.
Advertising, only one small ad. Air Quality , only one small ad. (You would think breathing good air is important.) Antiques: four ads. (Obviously very important.) Air Conditioning, three ads. Attorneys, 37, mostly very large!
The end of the column could really come straight from The Onion:
My friends, nothing compares with the pages and pages of advertisements one can find in the Sunday Times. They cover more space than the Manhattan “Gates,” and are far more educational…
Above all they are the front line of the defenses of our liberty. It is called: FREEDOM OF THE PRESS.
And for the latest really important information, read my column in The Courier!
Note: According to his bio at the website of Temple Beth Am, where he is Rabbi emeritus, Pressman was named ‘Funniest Rabbi in Los Angeles’ in 1995.