TVNewser FishbowlDC AgencySpy TVSpy LostRemote PRNewser SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Beyoncé Knocks ‘Real’ Swimsuit Models Off SI Cover


Sports journalist and ex-Sports Illustrated editor Roy Johnson had the rumor scoop, and now we see he was right: Beyoncé is the 2007 Sports Illustrated swimsuit issue cover model. The “model” part is the point of contention for some media machers like Nikki Finke, who uses the occasion to note that Hollywood is knocking legitimate models off covers across the newsstand.

This is hardly a new phenomenon — recognizable faces sell magazines, at least that’s the industry’s prevailing thought. Who created the rule that you have to be a “model” before becoming a “star”? Sports Illustrated is doing a few things with Beyoncé — trying to sell magazines (which isn’t hard — the swimsuit issue has averaged roughly 1.2 million copies sold since 2004) and, of course, sell ads. A partnership with iTunes, for instance, could explain why the magazine decided to also make it a “music issue.”

The other part of the equation is the elusive “buzz” factor — which bells and whistles such as iTunes (remember the 2006 reality show on NBC?) and, yes, Jay-Z‘s girl on the cover help generate. The buzz, and issue, has turned into its own cottage industry.

So, is Beyoncé a “model” in the traditional sense? Of course not. But she’s music. She’s Hollywood. Does it really matter?

Mediabistro Course

Freelancing 101

Freelancing 101Starting August 18, learn how to manage a top-notch freelancing career in our online boot camp, Freelancing 101! Through a series of weeklong webcasts, you'll hear from freelancing experts who will teach you the best practices for a solid freelancing career, from the first steps of self-advertising and marketing, to building your schedule and securing new clients. Register now!