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Big Brother Most Watched Prime Time Program in New York Despite Airing on WLNY

The management of WLNY is heading into the holiday weekend on cloud nine. It’s the upshot of an unusual event last night. WLNY-TV 10/55 had the highest rated prime time show in New York. WLNY aired the Channel 2 prime time lineup because the Jets preseason game was broadcast on sister station WCBS.

Big Brother gave WLNY the one night of ratings glory, tops among adults 25 to 54 (2.1/5) and adults 18-49 (2.0/6).

“It’s extremely gratifying to be able to shift CBS prime time over to WLNY for one night and not skip a beat,” WCBS president and general manager, Peter Dunn, says. ”Prior to our acquisition of WLNY [in April], we would move CBS prime time programming to late night whenever we had a Jets preseason game… It’s a big win for our viewers across the tri-state area.”

Last night’s episode of Big Brother on WLNY retained 100 percent of the Thursday average on WCBS this summer among adults 25 to 54.

The Jets vs. Eagles was the second-highest rated program for the night (1.6 rating in adults 25-54). WCBS sports anchor Otis Livingston was the sideline reporter.

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