TVNewser FishbowlDC AgencySpy TVSpy LostRemote PRNewser SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Blue Cross Talking Points Memo On Sicko Leaked

Adventures in post-documentary public relations: A leaked Blue Cross internal memo on talking points when asked about Sicko found its way to Michael Moore. The four-page document is full of criticisms of Moore’s film and suggestions on dealing with the press.

The memo, from Capital BlueCross’ Corporate Communications VP Barclay Fitzpatrick, also urges employees to emphasize that the “divisive tone” of the movie is not helpful and that “the broader healthcare community is working together to reduce the number of uninsured.” Well, that’s good to know.

RELATED:

  • Sicko Trailer To Be Projected Tonight In Times Square
  • Sicko: YouTube’s Greatest Pirate Hit
  • Mediabistro Course

    Content Marketing 101

    Content Marketing 101Starting September 8, get hands-on content marketing training in Content Marketing 101! Through a series of webcasts, content and marketing experts will teach you the best practices for creating, distributing and measuring the results of your brand's content, including how to develop a content marketing plan, become a content marketing and more. Register now!